{"id":14000,"date":"2024-08-13T16:17:02","date_gmt":"2024-08-13T21:17:02","guid":{"rendered":"https:\/\/www.iser.edu.co\/?page_id=14000"},"modified":"2026-03-05T01:08:06","modified_gmt":"2026-03-05T06:08:06","slug":"mercadeo-2024-distancia","status":"publish","type":"page","link":"https:\/\/www.iser.edu.co\/index.php\/mercadeo-2024-distancia\/","title":{"rendered":"Mercadeo 2024 &#8211; Distancia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14000\" class=\"elementor elementor-14000\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-680f5970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"680f5970\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2b77aa\" data-id=\"b2b77aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7afd1ba3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7afd1ba3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ce762c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ce762c5\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e450d47\" data-id=\"5e450d47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73a97821 elementor-widget elementor-widget-heading\" data-id=\"73a97821\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tecnolog\u00eda en Gesti\u00f3n de Mercadeo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6314af0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6314af0e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58aa2c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58aa2c38\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271ff696\" data-id=\"271ff696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355c8fc6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"355c8fc6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4dc943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e4dc943\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f467f36\" data-id=\"3f467f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e39d55e elementor-widget elementor-widget-video\" data-id=\"e39d55e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ANvVA4Ngwqo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51daa2cd\" data-id=\"51daa2cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14558174 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14558174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Nombre del Programa:<\/strong>\u00a0Tecnolog\u00eda en Gesti\u00f3n de Mercadeo<br \/><strong>T\u00edtulo que Otorga:<\/strong>\u00a0Tecn\u00f3logo(a) en Gesti\u00f3n de Mercadeo<br \/><strong>Duraci\u00f3n:<\/strong>\u00a06 (seis) Semestres<br \/><strong>Lugar de Desarrollo: <\/strong>Pamplona (Norte de Santander)<br \/><strong>Modalidad:<\/strong>\u00a0Presencial<br \/><strong>Tipo de Formaci\u00f3n:<\/strong>\u00a0Tecnol\u00f3gica<br \/><strong>N\u00famero de Cr\u00e9ditos Acad\u00e9micos:<\/strong> 92 (noventa y dos)<br \/><strong>Costo de Matr\u00edcula:<\/strong>\u00a01 SMMLV<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ecf1e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ecf1e1\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489bb9ed\" data-id=\"489bb9ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43aea0e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43aea0e2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52b23750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52b23750\" data-element_type=\"section\" id=\"iser\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49ced7c5\" data-id=\"49ced7c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69461cc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69461cc0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2e1d71\" data-id=\"c2e1d71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4973a5a elementor-widget__width-initial elementor-fixed elementor-widget elementor-widget-button\" data-id=\"4973a5a\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.iser.edu.co\/index.php\/inscripciones-abiertas\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">INSCRIPCI\u00d3N EN L\u00cdNEA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5072f399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5072f399\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa9dc0f\" data-id=\"5aa9dc0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f0c68b8 elementor-widget__width-initial elementor-widget elementor-widget-bdt-tabs\" data-id=\"3f0c68b8\" data-element_type=\"widget\" data-widget_type=\"bdt-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"bdt-tabs-area\">\n\n            <div id=\"bdt-tabs-3f0c68b8-8178\" class=\"bdt-tabs  bdt-tabs-left\" data-settings=\"{&quot;id&quot;:&quot;bdt-tabs-3f0c68b8-8178&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;hashTopOffset&quot;:70,&quot;hashScrollspyTime&quot;:1500,&quot;navStickyOffset&quot;:1,&quot;linkWidgetId&quot;:&quot;3f0c68b8-8178&quot;}\">\n                <div class=\"bdt-grid-collapse\"  bdt-grid>\n                \n                        <div class=\"bdt-tab-wrapper bdt-width-auto@m \">\n            <div >\n                <div class=\"bdt-tab bdt-tab-left  \" data-bdt-tab=\"connect: #bdt-tab-content-3f0c68b8-8178; animation: bdt-animation-fade; duration: 200; media: 960;\" data-bdt-height-match=\"target: &gt; .bdt-tabs-item &gt; .bdt-tabs-item-title; row: false;\">\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PLAN-DE-ESTUDIOS-2023\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PLAN-DE-ESTUDIOS-2023\" data-tab-index=\"0\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PLAN DE ESTUDIOS 2023                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"C\u00d3DIGO-SNIES\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-C\u00d3DIGO-SNIES\" data-tab-index=\"1\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                C\u00d3DIGO SNIES                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PERFIL-PROFESIONAL\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PERFIL-PROFESIONAL\" data-tab-index=\"2\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PERFIL PROFESIONAL                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PERFIL-OCUPACIONAL\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PERFIL-OCUPACIONAL\" data-tab-index=\"3\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PERFIL OCUPACIONAL                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PERFIL-DE-EGRESO\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PERFIL-DE-EGRESO\" data-tab-index=\"4\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PERFIL DE EGRESO                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"RESULTADOS-DE-APRENDIZAJE-(RAP)\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-RESULTADOS-DE-APRENDIZAJE-(RAP)\" data-tab-index=\"5\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                RESULTADOS DE APRENDIZAJE (RAP)                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\n                                    \n        <div class=\"bdt-switcher-wrapper bdt-width-expand@m\">\n            <div id=\"bdt-tab-content-3f0c68b8-8178\" class=\"bdt-switcher bdt-switcher-item-content\">\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"plan-de-estudios-2023\">\n                        <div>\n                            <p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-14002 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/08\/PLAN-DE-ESTUDIO-MERCADEO-DISTANCAI-03-1024x1024.png\"><\/p>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"c-digo-snies\">\n                        <div>\n                            <p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/Res-02241827-nov-2023.pdf\" target=\"_blank\" rel=\"noopener\">Resoluci\u00f3n 022418 del 27 de noviembre de 2023<\/a><\/strong> \u201cPor medio de la cual se resuelve la solicitud de renovaci\u00f3n y modificaci\u00f3n del registro<br \/>calificado para del programa de Tecnolog\u00eda en Gesti\u00f3n de Mercadeo de Instituto Superior de<br \/>Educaci\u00f3n Rural &#8211; ISER, ofrecido en la modalidad presencial en Pamplona (Norte de<br \/>Santander).&#8221;<\/p><p>\u00a0<\/p><ul><li>Codigo SNIES: 105351.<\/li><li>Estado del programa: activo.<\/li><li>Reconocimiento del Ministerio: Registro calificado.<\/li><li>Resoluci\u00f3n de aprobaci\u00f3n: No. 22418.<\/li><li>Fecha de resoluci\u00f3n: 27\/11\/2023.<\/li><li>Decha de ejecutoria: 03\/01\/2024.<\/li><li>Vigencia: 7 a\u00f1os.<\/li><li>Nivel acad\u00e9mico: pregrado.<\/li><li>Modalidad: Presencial.<\/li><li>Nivel de formaci\u00f3n: Tecnol\u00f3gico.<\/li><li>N\u00famero de cr\u00e9ditos: 92.<\/li><li>Titulo otorgado: Tecnologo(a) en Gesti\u00f3n de Mercadeo<\/li><\/ul>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-profesional\">\n                        <div>\n                            <p style=\"text-align: center;\"><span style=\"color: #1b9e88;\"><strong>Perfil Profesional<\/strong><\/span><\/p><p style=\"text-align: justify;\">El Tecn\u00f3logo en Gesti\u00f3n de Mercadeo del Instituto Superior de Educaci\u00f3n Rural- ISER- de Pamplona, estar\u00e1 en la capacidad de apoyar la ejecuci\u00f3n de las estrategias de mercadeo, elaborar diagn\u00f3sticos de mercado, hacer lectura de los lineamientos estrat\u00e9gicos de las organizaciones, aplicar las ciencias sociales en la comprensi\u00f3n del comportamiento del consumidor, aplicar los conceptos de mercadotecnia y apoyar investigaciones de mercado en las diferentes empresas y sectores econ\u00f3micos de la regi\u00f3n y el pa\u00eds.<\/p>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-ocupacional\">\n                        <div>\n                            <p style=\"text-align: center;\"><span style=\"color: #1b9e88;\"><strong>Perfil Ocupacional<\/strong><\/span><\/p><p><strong>\u00c1rea de apoyo y asistencia (Grupo primario 3339)<\/strong><\/p><p>Es el n\u00facleo ocupacional para este perfil, donde se agrupan los roles de soporte t\u00e9cnico en mercadeo:<\/p><ul><li>Asistente de mercadeo: Apoyo en la ejecuci\u00f3n de campa\u00f1as y seguimiento de KPI.<\/li><li>Asistente de publicidad: Coordinaci\u00f3n de piezas gr\u00e1ficas y medios.<\/li><li>Analista de mercado (Nivel T\u00e9cnico): Recolecci\u00f3n y tratamiento b\u00e1sico de datos de competencia y consumidores.<\/li><li>Asistente de comunicaciones comerciales: Gesti\u00f3n de marca y mensajes institucionales OCUPACOL.<\/li><\/ul><p><strong>\u00c1rea Comercial y Ventas (Grupo Primario 3322 y 3323)<\/strong><\/p><p>Enfocados en la gesti\u00f3n t\u00e9cnica del intercambio comercial:<\/p><ul><li>Representante comercial: Gesti\u00f3n de cuentas y negociaci\u00f3n t\u00e9cnica de productos o servicios.<\/li><li>T\u00e9cnico de mercadeo: Planeaci\u00f3n operativa de puntos de venta y estrategias de promoci\u00f3n.<\/li><li>Comprador t\u00e9cnico: Selecci\u00f3n de proveedores y negociaci\u00f3n de insumos basada en an\u00e1lisis de mercado.<\/li><li>Cotizador: Elaboraci\u00f3n de propuestas econ\u00f3micas y an\u00e1lisis de precios DANE &#8211; \u00cdndice CUOC.<\/li><\/ul><p><strong>Operaciones y Distribuci\u00f3n (Grupo Primario 3324)<\/strong><\/p><ul><li>Agente de operaciones comerciales: Supervisi\u00f3n de la log\u00edstica ligada a la venta.<\/li><li>Consignatario: Gesti\u00f3n de mercanc\u00edas y acuerdos de distribuci\u00f3n comercial.<\/li><\/ul><p><strong>Diferencia Klave por Clasificaci\u00f3n:<\/strong><\/p><ul><li>CIUO-08: Proporciona el marco internacional (e.g., C\u00f3digo 3322 para Representantes Comerciales).<\/li><li>CUOC 2022: Es la adaptaci\u00f3n colombiana que detalla denominaciones espec\u00edficas del mercado local como &#8220;Asistente de Trade Marketing&#8221; o &#8220;Analista de Merchandising&#8221;.<\/li><\/ul>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-de-egreso\">\n                        <div>\n                            <p style=\"text-align: center;\"><span style=\"color: #1b9e88;\"><strong>Perfil de Egreso<\/strong><\/span><\/p><ul><li>Apoyar la supervisi\u00f3n y coordinaci\u00f3n de la log\u00edstica y cadena de suministros, requerida en eventos y dem\u00e1s actividades en las \u00e1reas de mercadeo, publicidad y comunicaciones de acuerdo con las pol\u00edticas de la organizaci\u00f3n, enmarcadas dentro de la normatividad vigente.<\/li><li>Implementar los lineamientos y tendencias en comunicaci\u00f3n y publicidad mediante el dise\u00f1o, selecci\u00f3n, uso, seguimiento y evaluaci\u00f3n de medios y herramientas necesarias por las organizaciones de los sectores productivos, sociales y culturales.<\/li><li>Aplicar los m\u00e9todos y procedimientos de la investigaci\u00f3n de mercados con base en la revisi\u00f3n y actualizaci\u00f3n de la informaci\u00f3n en cuanto a tendencias, innovaciones de productos, competidores y condiciones de mercado que permita la generaci\u00f3n y materializaci\u00f3n de ideas e iniciativas de las organizaciones.<\/li><li>Coadyuvar en la formulaci\u00f3n, ejecuci\u00f3n y evaluaci\u00f3n de proyectos, programas y planes de la organizaci\u00f3n de acuerdo con los objetivos y recursos de la misma.<\/li><li>Asistir el desarrollo de planes de mercadeo, publicidad y comunicaci\u00f3n en las actividades comerciales de las organizaciones con responsabilidad social y ambiental.<\/li><li>Desarrollar habilidades, destrezas comunicativas y de interpretaci\u00f3n en el ambiente organizacional mediante el uso adecuado de los conocimientos, medios y herramientas con base en las funciones asignadas.<\/li><\/ul>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"resultados-de-aprendizaje-rap\">\n                        <div>\n                            <p><span style=\"color: #1b9e88;\"><strong>RAP 1.<\/strong> <\/span>Aplicar la fundamentaci\u00f3n del \u00e1rea de conocimiento de econom\u00eda,\u00a0contadur\u00eda, administraci\u00f3n y afines en la soluci\u00f3n de los problemas administrativos\u00a0presentes en el \u00e1rea de mercadeo y ventas de la organizaci\u00f3n.<\/p><p><strong><span style=\"color: #1b9e88;\">RAP 2.<\/span><\/strong> Implementar las t\u00e9cnicas y estrategias de mercadeo seg\u00fan las pol\u00edticas organizacionales.<\/p><p><span style=\"color: #1b9e88;\"><strong>RAP 3.<\/strong> <\/span>Aplicar la log\u00edstica tanto en procesos de comercializaci\u00f3n como en la organizaci\u00f3n de eventos con criterios de eficiencia, eficacia y efectividad.<\/p><p><span style=\"color: #1b9e88;\"><strong>RAP 4.<\/strong><\/span> Emplear las t\u00e9cnicas, medios y herramientas de comunicaci\u00f3n y publicidad que conlleven al cumplimiento de los objetivos propuestos por la organizaci\u00f3n.<\/p><p><span style=\"color: #1b9e88;\"><strong>RAP 5.<\/strong><\/span> Aplicar t\u00e9cnicas y estrategias de investigaci\u00f3n de mercados para la identificaci\u00f3n y soluci\u00f3n de problemas en el \u00e1rea de mercadeo de la organizaci\u00f3n.<\/p><p><span style=\"color: #1b9e88;\"><strong>RAP 6.<\/strong><\/span> Hacer uso de los elementos esenciales como tecn\u00f3logo en gesti\u00f3n de mercadeo que incluyan los principios \u00e9ticos en un enfoque del desarrollo humano\u00a0sostenible<\/p><p><strong><span style=\"color: #1b9e88;\">RAP 7.<\/span><\/strong> Desarrollar habilidades comunicativas mediante la lectura y escritura\u00a0de informaciones diversas para el logro de objetivos comunes.<\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n                    \n                <\/div>                <a href=\"#\" id=\"bottom-anchor-3f0c68b8-8178\" data-bdt-hidden><\/a>\n            <\/div>\n        <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac8c5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cac8c5d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40540c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40540c4a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a3be529\" data-id=\"4a3be529\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a51264a elementor-widget elementor-widget-heading\" data-id=\"7a51264a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NUESTRO PROGRAMA EN IM\u00c1GENES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-481670b e-flex e-con-boxed e-con e-parent\" data-id=\"481670b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d757a10 ha-arrow-sync-no elementor-widget elementor-widget-ha-advanced-slider happy-addon ha-advanced-slider happy-addon-pro\" data-id=\"d757a10\" data-element_type=\"widget\" data-settings=\"{&quot;slider_type&quot;:&quot;single&quot;,&quot;slider_direction&quot;:&quot;horizontal&quot;,&quot;effect&quot;:&quot;false&quot;,&quot;effect_speed&quot;:500,&quot;space_between_slides&quot;:0,&quot;slider_content_animation&quot;:&quot;ha_fadeInUp&quot;,&quot;arrow_navigation&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;none&quot;,&quot;scroll_bar&quot;:&quot;no&quot;,&quot;thumbs_navigation&quot;:&quot;no&quot;,&quot;infinity_loop&quot;:true,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000}\" data-widget_type=\"ha-advanced-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ha-slider-widget-wrapper ha-unique-widget-id-d757a10 ha-slider-direction-horizontal\">\n            <div class=\"swiper-container gallery-top ha-slider-container\">\n                <div class=\"swiper-wrapper ha-slider-wrapper\">\n                                                <div class=\"swiper-slide ha-slider-slide 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<\/div>\n                                    <\/div>\n                                                            <\/div>\n                                    <\/div>\n                                            <\/div>\n\n                            <div class=\"ha-slider-prev\"><i aria-hidden=\"true\" class=\"hm hm-play-previous\"><\/i><\/div>\n                <div class=\"ha-slider-next\"><i aria-hidden=\"true\" class=\"hm hm-play-next\"><\/i><\/div>\n            \n\n                    <\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af2f9ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af2f9ab\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8891ff\" data-id=\"b8891ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-768338d elementor-widget elementor-widget-text-editor\" data-id=\"768338d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/res_reg_calificado_gestio_merc.pdf\" target=\"_blank\" rel=\"noopener\">Resoluci\u00f3n 02820 del 16 de febrero de 2016<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e519e9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e519e9c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41b15db\" data-id=\"41b15db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4cd5f3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a4cd5f3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tecnolog\u00eda en Gesti\u00f3n de Mercadeo https:\/\/www.youtube.com\/watch?v=ANvVA4Ngwqo Nombre del Programa:\u00a0Tecnolog\u00eda en Gesti\u00f3n de MercadeoT\u00edtulo que Otorga:\u00a0Tecn\u00f3logo(a) en Gesti\u00f3n de MercadeoDuraci\u00f3n:\u00a06 (seis) SemestresLugar de Desarrollo: Pamplona (Norte de Santander)Modalidad:\u00a0PresencialTipo de Formaci\u00f3n:\u00a0Tecnol\u00f3gicaN\u00famero de Cr\u00e9ditos Acad\u00e9micos: 92 (noventa y dos)Costo de Matr\u00edcula:\u00a01 SMMLV INSCRIPCI\u00d3N EN L\u00cdNEA PLAN DE ESTUDIOS 2023 C\u00d3DIGO SNIES PERFIL PROFESIONAL PERFIL OCUPACIONAL PERFIL DE EGRESO&#8230;<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_14000\" class=\"pvc_stats all  \" data-element-id=\"14000\" 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