{"id":1970,"date":"2024-03-02T15:15:02","date_gmt":"2024-03-02T20:15:02","guid":{"rendered":"https:\/\/ww3.iser.edu.co\/?page_id=1970"},"modified":"2024-03-16T23:35:42","modified_gmt":"2024-03-17T04:35:42","slug":"tecnologia-en-gestion-de-mercadeo","status":"publish","type":"page","link":"https:\/\/www.iser.edu.co\/index.php\/tecnologia-en-gestion-de-mercadeo\/","title":{"rendered":"Tecnolog\u00eda en Gesti\u00f3n de Mercadeo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1970\" class=\"elementor elementor-1970\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d845804 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d845804\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43c9bb8\" data-id=\"43c9bb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d875688 elementor-widget__width-inherit elementor-widget elementor-widget-jet-animated-text\" data-id=\"d875688\" data-element_type=\"widget\" data-widget_type=\"jet-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-animated-text jet-elements\">\n<div class=\"jet-animated-text jet-animated-text--effect-fx2\" data-settings='{\"effect\":\"fx2\",\"delay\":3000}'>\n\t<div class=\"jet-animated-text__before-text\">\n\t<span>Tecnolog\u00eda<\/span>&nbsp;<span>en<\/span>&nbsp;<span><\/span>&nbsp;<\/div>\n\t<div class=\"jet-animated-text__animated-text\">\n<div class=\"jet-animated-text__animated-text-item active visible\" dir=\"ltr\">\n\t<span>G<\/span><span>e<\/span><span>s<\/span><span>t<\/span><span>i<\/span><span>\u00f3<\/span><span>n<\/span><span>&nbsp;<\/span><span>d<\/span><span>e<\/span><span>&nbsp;<\/span><span>M<\/span><span>e<\/span><span>r<\/span><span>c<\/span><span>a<\/span><span>d<\/span><span>e<\/span><span>o<\/span><\/div>\n<\/div>\t<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a88f6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a88f6b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-166dbdb\" data-id=\"166dbdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097b7f3 elementor-widget elementor-widget-image\" data-id=\"097b7f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"320\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-medium_large size-medium_large wp-image-2216 lazyload\" alt=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/firma-correo-electronico-coordinadores-11-768x320.webp\" data-srcset=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/firma-correo-electronico-coordinadores-11-768x320.webp 768w, https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/firma-correo-electronico-coordinadores-11-300x125.webp 300w, https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/firma-correo-electronico-coordinadores-11-1024x427.webp 1024w, https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/firma-correo-electronico-coordinadores-11-1536x641.webp 1536w, https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/firma-correo-electronico-coordinadores-11.webp 1920w\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c99129 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c99129\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3009e4\" data-id=\"f3009e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7153c1f elementor-widget elementor-widget-text-editor\" data-id=\"7153c1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"margin: 0px 0px 0px 50px; line-height: 18px; text-align: justify; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px;\"><h6 style=\"margin: 0px 0px 20px; text-align: center;\"><span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/academicoiser.q10.com\/ISER\/Preinscripcion\" target=\"_blank\" rel=\"noopener nofollow\">Inscripci\u00f3n en L\u00ednea Estudiantes Nuevos<\/a><\/span><\/h6><h6 style=\"margin: 0px 0px 20px; text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #287328;\"><strong>C\u00f3digo SNIES:<\/strong><\/span>\u00a0<strong>105351<\/strong><br \/><\/span><\/span><\/h6><p style=\"margin: 0px 0px 20px;\"><a style=\"font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/Res-02241827-nov-2023.pdf\" target=\"_blank\" rel=\"noopener\">Resoluci\u00f3n 022418 del 27 de Noviembre de 2023<\/a><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">\u00a0&#8220;Por medio de la cual se resuelve la solicitud de renovaci\u00f3n y modificaci\u00f3n del registro calificado para el programa de Tecnolog\u00eda en Gesti\u00f3n de Mercadeo de Instituto Superior de Educaci\u00f3n Rural &#8211; ISER, ofrecido en la modalidad presencial en Pamplona (Norte de Santander).<br \/><\/span><\/span><\/p><h5 style=\"margin: 0px 0px 20px;\"><span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/plan_est_mercadeo_2023.jpg\" target=\"_blank\" rel=\"noopener\">Plan de Estudios 2023<\/a><\/span><\/h5><p style=\"margin: 0px 0px 20px;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #237823;\"><strong>Nombre del Programa:<\/strong><\/span>\u00a0Tecnolog\u00eda en Gesti\u00f3n de Mercadeo<br \/><span style=\"color: #237823;\"><strong>T\u00edtulo que Otorga:<\/strong><\/span>\u00a0Tecn\u00f3logo(a) en Gesti\u00f3n de Mercadeo<br \/><strong><span style=\"color: #237823;\">Duraci\u00f3n:<\/span><\/strong>\u00a06 (seis) Semestres<br \/><span style=\"color: #237823;\"><strong>Lugar de Desarrollo:\u00a0<\/strong><\/span>Pamplona, Norte de Santander<br \/><span style=\"color: #237823;\"><strong>Metodolog\u00eda:<\/strong><\/span>\u00a0Presencial<br \/><span style=\"color: #237823;\"><strong>Tipo de Formaci\u00f3n:<\/strong><\/span>\u00a0Tecnol\u00f3gica<br \/><span style=\"color: #237823;\"><strong>N\u00famero de Cr\u00e9ditos Acad\u00e9micos:<\/strong><\/span>\u00a0106 (ciento seis)<br \/><span style=\"color: #237823;\"><strong>Costo de Matr\u00edcula:<\/strong><\/span>\u00a01 SMMLV<\/span><\/span><\/p><ul><li><span style=\"color: #339966;\"><a style=\"background-color: #ffffff; font-weight: var( --e-global-typography-text-font-weight ); color: #339966;\" href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/res_reg_calificado_gestio_merc.pdf\" target=\"_blank\" rel=\"noopener\">Resoluci\u00f3n 02820 del 16 de febrero de 2016<\/a><\/span><\/li><li><span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/plan_est_mercadeo.jpg\" target=\"_blank\" rel=\"noopener\">Ver Plan de Estudios\u00a02016<\/a><\/span><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbfbd00\" data-id=\"dbfbd00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c79fb55 elementor-widget elementor-widget-text-editor\" data-id=\"c79fb55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 style=\"margin-bottom: 20px;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-size: medium;\"><span style=\"color: #287328;\"><strong>Perfil Profesional<\/strong><\/span><\/span><br \/><\/span><\/span><\/h5><p style=\"margin-bottom: 20px;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">El Tecn\u00f3logo en Gesti\u00f3n de Mercadeo del Instituto Superior de Educaci\u00f3n Rural- ISER- de Pamplona, estar\u00e1 en la capacidad de apoyar la ejecuci\u00f3n de las estrategias de mercadeo, elaborar diagn\u00f3sticos de mercado, hacer lectura de los lineamientos estrat\u00e9gicos de las organizaciones, aplicar las ciencias sociales en la comprensi\u00f3n del comportamiento del consumidor, aplicar los conceptos de mercadotecnia y apoyar investigaciones de mercado en las diferentes empresas y sectores econ\u00f3micos de la regi\u00f3n y el pa\u00eds.<br \/><\/span><\/span><\/p><h5 style=\"margin-bottom: 20px;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-size: medium;\"><span style=\"color: #287328;\"><strong>Perfil Ocupacional<\/strong><\/span><\/span><br \/><\/span><\/span><\/h5><ul><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">El Tecn\u00f3logo en Gesti\u00f3n de Mercadeo del ISER estar\u00e1 en capacidad de desempe\u00f1arse como:<br \/><\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Asistente de mercadeo<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Jefe de ventas<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Coordinador y\/\u00f3 supervisor de la fuerza de venta<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Asistentes de investigaci\u00f3n de mercados<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Jefe de operaci\u00f3n de los Sistemas de Informaci\u00f3n de Mercadeo<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Coordinador y\/\u00f3 supervisor de los canales de distribuci\u00f3n<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Ejecutivo de cuenta<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Jefe de servicio al cliente<\/span><\/span><\/p><\/li><li><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: small;\">Emprendedor en la creaci\u00f3n y gesti\u00f3n de su propia empresa<\/span><\/span><\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tecnolog\u00eda&nbsp;en&nbsp;&nbsp; Gesti\u00f3n&nbsp;de&nbsp;Mercadeo Inscripci\u00f3n en L\u00ednea Estudiantes Nuevos C\u00f3digo SNIES:\u00a0105351 Resoluci\u00f3n 022418 del 27 de Noviembre de 2023\u00a0&#8220;Por medio de la cual se resuelve la solicitud de renovaci\u00f3n y modificaci\u00f3n del registro calificado para el programa de Tecnolog\u00eda en Gesti\u00f3n de Mercadeo de Instituto Superior de Educaci\u00f3n Rural &#8211; ISER, ofrecido en la modalidad presencial en&#8230;<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1970\" class=\"pvc_stats all  \" data-element-id=\"1970\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" 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