{"id":24866,"date":"2026-04-12T19:54:57","date_gmt":"2026-04-13T00:54:57","guid":{"rendered":"https:\/\/www.iser.edu.co\/?page_id=24866"},"modified":"2026-04-22T17:39:42","modified_gmt":"2026-04-22T22:39:42","slug":"tecnologia-en-gestion-de-mercadeo-2","status":"publish","type":"page","link":"https:\/\/www.iser.edu.co\/index.php\/tecnologia-en-gestion-de-mercadeo-2\/","title":{"rendered":"TECNOLOG\u00cdA EN GESTI\u00d3N DE MERCADEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24866\" class=\"elementor elementor-24866\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5655c11 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5655c11\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ab2708\" data-id=\"6ab2708\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b9bfb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37b9bfb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7f14db8 e-flex e-con-boxed e-con e-parent\" data-id=\"7f14db8\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e58792b e-con-full e-flex e-con e-child\" data-id=\"e58792b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a3afe elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c0a3afe\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e0938 e-con-full e-flex e-con e-child\" data-id=\"90e0938\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bab7f0 elementor-widget elementor-widget-heading\" data-id=\"8bab7f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tecnolog\u00eda En Gesti\u00f3n De Mercadeo<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35fae9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35fae9f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af7dcfc\" data-id=\"af7dcfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0f0b3b elementor-widget elementor-widget-heading\" data-id=\"e0f0b3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Modalidad: Presencial<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f70254 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f70254\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bb0bc82\" data-id=\"bb0bc82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd4998 elementor-widget elementor-widget-button\" data-id=\"4cd4998\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-whatsapp\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">HABLA CON UN ASESOR<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f04a400\" data-id=\"f04a400\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ab7b7 elementor-widget elementor-widget-button\" data-id=\"54ab7b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ww1.iser.edu.co\/iser\/academusoft\/academico\/inscripcionLinea4\/ind_ins_pub_seguro.jsp\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">INICIAR REGISTRO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eabe700 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eabe700\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f95b8e6\" data-id=\"f95b8e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c30fa4a ha-arrow-sync-no elementor-widget elementor-widget-ha-advanced-slider happy-addon ha-advanced-slider happy-addon-pro\" data-id=\"c30fa4a\" data-element_type=\"widget\" data-settings=\"{&quot;slider_type&quot;:&quot;single&quot;,&quot;slider_direction&quot;:&quot;horizontal&quot;,&quot;effect&quot;:&quot;false&quot;,&quot;effect_speed&quot;:500,&quot;space_between_slides&quot;:0,&quot;slider_content_animation&quot;:&quot;ha_fadeInUp&quot;,&quot;arrow_navigation&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;none&quot;,&quot;scroll_bar&quot;:&quot;no&quot;,&quot;thumbs_navigation&quot;:&quot;no&quot;,&quot;infinity_loop&quot;:true,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000}\" data-widget_type=\"ha-advanced-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ha-slider-widget-wrapper ha-unique-widget-id-c30fa4a ha-slider-direction-horizontal\">\n            <div class=\"swiper-container gallery-top ha-slider-container\">\n                <div class=\"swiper-wrapper ha-slider-wrapper\">\n                                                <div class=\"swiper-slide ha-slider-slide elementor-repeater-item-addc5df\">\n                                                                    <div class=\"ha-slider-content-wrapper elementor-repeater-item-addc5df\">\n                                        <div class=\"ha-slider-content elementor-repeater-item-addc5df ha_fadeInUp\">\n                                            \n                                                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                <div class=\"swiper-slide ha-slider-slide elementor-repeater-item-cb1a537\">\n                                                                    <div class=\"ha-slider-content-wrapper elementor-repeater-item-cb1a537\">\n                                        <div class=\"ha-slider-content elementor-repeater-item-cb1a537 ha_fadeInUp\">\n                                            \n                                                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                <div class=\"swiper-slide ha-slider-slide elementor-repeater-item-e491438\">\n                                                                    <div class=\"ha-slider-content-wrapper elementor-repeater-item-e491438\">\n                                        <div class=\"ha-slider-content elementor-repeater-item-e491438 ha_fadeInUp\">\n                                            \n                                                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                <div class=\"swiper-slide ha-slider-slide elementor-repeater-item-bd75467\">\n                                                                    <div class=\"ha-slider-content-wrapper elementor-repeater-item-bd75467\">\n                                        <div class=\"ha-slider-content elementor-repeater-item-bd75467 ha_fadeInUp\">\n                                            \n                                                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                <div class=\"swiper-slide ha-slider-slide elementor-repeater-item-4490639\">\n                                                                    <div class=\"ha-slider-content-wrapper elementor-repeater-item-4490639\">\n                                        <div class=\"ha-slider-content elementor-repeater-item-4490639 ha_fadeInUp\">\n                                            \n                                                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                <div class=\"swiper-slide ha-slider-slide elementor-repeater-item-96a132a\">\n                                                                    <div class=\"ha-slider-content-wrapper elementor-repeater-item-96a132a\">\n                                        <div class=\"ha-slider-content elementor-repeater-item-96a132a ha_fadeInUp\">\n                                            \n                                                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                <div class=\"swiper-slide ha-slider-slide elementor-repeater-item-3055f76\">\n                                                                    <div class=\"ha-slider-content-wrapper elementor-repeater-item-3055f76\">\n                                        <div class=\"ha-slider-content elementor-repeater-item-3055f76 ha_fadeInUp\">\n                                            \n                                                                                                                                                                                                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                    <\/div>\n                                            <\/div>\n\n                            <div class=\"ha-slider-prev\"><i aria-hidden=\"true\" class=\"hm hm-play-previous\"><\/i><\/div>\n                <div class=\"ha-slider-next\"><i aria-hidden=\"true\" class=\"hm hm-play-next\"><\/i><\/div>\n            \n\n                    <\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c93b0f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c93b0f6\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7691ee3\" data-id=\"7691ee3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d440a e-grid e-con-boxed e-con e-parent\" data-id=\"31d440a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87a7330 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"87a7330\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFormaci\u00f3n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPregrado\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fde4d elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"24fde4d\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDuraci\u00f3n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t6 semestres\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2024e elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"0c2024e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tModalidad\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPresencial - Pamplona, Norte de Santander\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9775f elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"1e9775f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-barcode\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRegistro SNIES\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tResoluci\u00f3n 003080 del 18 de marzo de 2024\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bc7bf18\" data-id=\"bc7bf18\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bff5a elementor-widget elementor-widget-icon-box\" data-id=\"20bff5a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVALOR DE SEMESTRE 2026\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d82d735 elementor-widget elementor-widget-icon-box\" data-id=\"d82d735\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tReportado M.E.N. | 1 SMMLV\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7003469 elementor-widget elementor-widget-icon-box\" data-id=\"7003469\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDescuento | 0\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5021309 elementor-widget elementor-widget-icon-box\" data-id=\"5021309\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tValor vigente | 1 SMMLV\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce1bee elementor-widget elementor-widget-icon-box\" data-id=\"8ce1bee\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tInscripci\u00f3n | $ 0\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7bd531c\" data-id=\"7bd531c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdce37b e-flex e-con-boxed e-con e-parent\" data-id=\"fdce37b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5026a7e e-con-full e-flex e-con e-child\" data-id=\"5026a7e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0c9af elementor-widget elementor-widget-icon-box\" data-id=\"fa0c9af\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tT\u00edtulo que otorga\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTecn\u00f3logo(a) en Gesti\u00f3n de Mercadeo\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7791ba2 e-con-full e-flex e-con e-child\" data-id=\"7791ba2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b80082b elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b80082b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/ww1.iser.edu.co\/iser\/academusoft\/academico\/inscripcionLinea4\/ind_ins_pub_seguro.jsp\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tREALIZAR INSCRIPCI\u00d3N\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b33ef08 e-con-full e-flex e-con e-child\" data-id=\"b33ef08\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66aea47 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"66aea47\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBECAS Y DESCUENTOS\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68a1f4b e-con-full e-flex e-con e-child\" data-id=\"68a1f4b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d49ab elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b9d49ab\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSOLICITA TU CR\u00c9DITO\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-18c659e e-flex e-con-boxed e-con e-parent\" data-id=\"18c659e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd826f7 elementor-widget elementor-widget-heading\" data-id=\"dd826f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DESCRIPCI\u00d3N DEL PROGRAMA<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9316a48 e-flex e-con-boxed e-con e-parent\" data-id=\"9316a48\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c47947 elementor-widget elementor-widget-bdt-tabs\" data-id=\"3c47947\" data-element_type=\"widget\" data-widget_type=\"bdt-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"bdt-tabs-area\">\n\n            <div id=\"bdt-tabs-3c47947-5214\" class=\"bdt-tabs  bdt-tabs-left\" data-settings=\"{&quot;id&quot;:&quot;bdt-tabs-3c47947-5214&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;hashTopOffset&quot;:70,&quot;hashScrollspyTime&quot;:1500,&quot;navStickyOffset&quot;:1,&quot;linkWidgetId&quot;:&quot;3c47947-5214&quot;}\">\n                <div class=\"bdt-grid-collapse\"  bdt-grid>\n                \n                        <div class=\"bdt-tab-wrapper bdt-width-auto@m \">\n            <div >\n                <div class=\"bdt-tab bdt-tab-left  \" data-bdt-tab=\"connect: #bdt-tab-content-3c47947-5214; media: 960;\" data-bdt-height-match=\"target: &gt; .bdt-tabs-item &gt; .bdt-tabs-item-title; row: false;\">\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"Presentaci\u00f3n\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-Presentaci\u00f3n\" data-tab-index=\"0\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                Presentaci\u00f3n                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"Plan-de-estudios\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-Plan-de-estudios\" data-tab-index=\"1\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                Plan de estudios                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"Perfil-profesional\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-Perfil-profesional\" data-tab-index=\"2\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                Perfil profesional                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"Perfil-del-graduado\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-Perfil-del-graduado\" data-tab-index=\"3\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                Perfil del graduado                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"Perfil-ocupacional\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-Perfil-ocupacional\" data-tab-index=\"4\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                Perfil ocupacional                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"Resultados-de-aprendizaje-(RAP)\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-Resultados-de-aprendizaje-(RAP)\" data-tab-index=\"5\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                Resultados de aprendizaje (RAP)                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\n                                    \n        <div class=\"bdt-switcher-wrapper bdt-width-expand@m\">\n            <div id=\"bdt-tab-content-3c47947-5214\" class=\"bdt-switcher bdt-switcher-item-content\">\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"presentaci-n\">\n                        <div>\n                            <p class=\"uk-margin\" style=\"color: #1b9e88; font-size: 20px; margin-top: 10px;\"><strong>Presentaci\u00f3n:<\/strong><\/p><p style=\"color: #1b9e88;\">C\u00f3digo SNIES 105351:<br \/><br \/><\/p><div style=\"text-align: justify;\"><p><a href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/Res-02241827-nov-2023.pdf\" target=\"_blank\" rel=\"noopener\">Resoluci\u00f3n 022418 del 27 de noviembre de 2023<\/a> \u201cPor medio de la cual se resuelve la solicitud de renovaci\u00f3n y modificaci\u00f3n del registro calificado para del programa de Tecnolog\u00eda en Gesti\u00f3n de Mercadeo de Instituto Superior de Educaci\u00f3n Rural \u2013 ISER, ofrecido en la modalidad presencial en Pamplona (Norte de Santander).\u201d<\/p><p>\u00a0<\/p><ul><li>Estado del programa: activo.<\/li><li>Reconocimiento del Ministerio: Registro calificado.<\/li><li>Resoluci\u00f3n de aprobaci\u00f3n: No. 22418.<\/li><li>Fecha de resoluci\u00f3n: 27\/11\/2023.<\/li><li>Decha de ejecutoria: 03\/01\/2024.<\/li><li>Vigencia: 7 a\u00f1os.<\/li><li>Nivel acad\u00e9mico: pregrado.<\/li><li>Modalidad: Presencial.<\/li><li>Nivel de formaci\u00f3n: Tecnol\u00f3gico.<\/li><li>N\u00famero de cr\u00e9ditos: 92.<\/li><li>Titulo otorgado: Tecnologo(a) en Gesti\u00f3n de Mercadeo<\/li><\/ul><\/div>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"plan-de-estudios\">\n                        <div>\n                            <p class=\"uk-margin\" style=\"color: #1b9e88; font-size: 20px; margin-top: 10px;\"><strong>Plan de estudios:<\/strong><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-9946 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"2063\" height=\"2062\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/plan-de-estudios-mercadeo_Mesa-de-trabajo-1.jpg\"><\/p>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-profesional\">\n                        <div>\n                            <p class=\"uk-margin\" style=\"color: #1b9e88; font-size: 20px; margin-top: 10px;\"><strong>Perfil profesional:<\/strong><\/p><p>\u00a0<\/p><div style=\"text-align: justify;\">El Tecn\u00f3logo en Gesti\u00f3n de Mercadeo del Instituto Superior de Educaci\u00f3n Rural- ISER- de Pamplona, estar\u00e1 en la capacidad de apoyar la ejecuci\u00f3n de las estrategias de mercadeo, elaborar diagn\u00f3sticos de mercado, hacer lectura de los lineamientos estrat\u00e9gicos de las organizaciones, aplicar las ciencias sociales en la comprensi\u00f3n del comportamiento del consumidor, aplicar los conceptos de mercadotecnia y apoyar investigaciones de mercado en las diferentes empresas y sectores econ\u00f3micos de la regi\u00f3n y el pa\u00eds.<\/div>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-del-graduado\">\n                        <div>\n                            <p class=\"uk-margin\" style=\"color: #1b9e88; font-size: 20px; margin-top: 10px;\"><strong>Perfil del graduado:<\/strong><\/p><p>\u00a0<\/p><ul style=\"text-align: justify;\"><li style=\"text-align: justify;\">Apoyar la supervisi\u00f3n y coordinaci\u00f3n de la log\u00edstica y cadena de suministros, requerida en eventos y dem\u00e1s actividades en las \u00e1reas de mercadeo, publicidad y comunicaciones de acuerdo con las pol\u00edticas de la organizaci\u00f3n, enmarcadas dentro de la normatividad vigente.<\/li><li style=\"text-align: justify;\">Implementar los lineamientos y tendencias en comunicaci\u00f3n y publicidad mediante el dise\u00f1o, selecci\u00f3n, uso, seguimiento y evaluaci\u00f3n de medios y herramientas necesarias por las organizaciones de los sectores productivos, sociales y culturales.<\/li><li style=\"text-align: justify;\">Aplicar los m\u00e9todos y procedimientos de la investigaci\u00f3n de mercados con base en la revisi\u00f3n y actualizaci\u00f3n de la informaci\u00f3n en cuanto a tendencias, innovaciones de productos, competidores y condiciones de mercado que permita la generaci\u00f3n y materializaci\u00f3n de ideas e iniciativas de las organizaciones.<\/li><li style=\"text-align: justify;\">Coadyuvar en la formulaci\u00f3n, ejecuci\u00f3n y evaluaci\u00f3n de proyectos, programas y planes de la organizaci\u00f3n de acuerdo con los objetivos y recursos de la misma.<\/li><li style=\"text-align: justify;\">Asistir el desarrollo de planes de mercadeo, publicidad y comunicaci\u00f3n en las actividades comerciales de las organizaciones con responsabilidad social y ambiental.<\/li><li style=\"text-align: justify;\">Desarrollar habilidades, destrezas comunicativas y de interpretaci\u00f3n en el ambiente organizacional mediante el uso adecuado de los conocimientos, medios y herramientas con base en las funciones asignadas.<\/li><\/ul>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-ocupacional\">\n                        <div>\n                            <p class=\"uk-margin\" style=\"color: #1b9e88; font-size: 20px; margin-top: 10px;\"><strong>Perfil ocupacional:<\/strong><\/p>\n&nbsp;\n<div style=\"text-align: justify;\">\n\n<p style=\"color: #1b9e88;\">\u00c1rea de apoyo y asistencia (Grupo primario 3339)<\/p>\n\nEs el n\u00facleo ocupacional para este perfil, donde se agrupan los roles de soporte t\u00e9cnico en mercadeo:\n<ul>\n \t<li>Asistente de mercadeo: Apoyo en la ejecuci\u00f3n de campa\u00f1as y seguimiento de KPI.<\/li>\n \t<li>Asistente de publicidad: Coordinaci\u00f3n de piezas gr\u00e1ficas y medios.<\/li>\n \t<li>Analista de mercado (Nivel T\u00e9cnico): Recolecci\u00f3n y tratamiento b\u00e1sico de datos de competencia y consumidores.<\/li>\n \t<li>Asistente de comunicaciones comerciales: Gesti\u00f3n de marca y mensajes institucionales OCUPACOL.<\/li>\n<\/ul>\n<p style=\"color: #1b9e88;\">\u00c1rea Comercial y Ventas (Grupo Primario 3322 y 3323)<\/p>\n\nEnfocados en la gesti\u00f3n t\u00e9cnica del intercambio comercial:\n<ul>\n \t<li>Representante comercial: Gesti\u00f3n de cuentas y negociaci\u00f3n t\u00e9cnica de productos o servicios.<\/li>\n \t<li>T\u00e9cnico de mercadeo: Planeaci\u00f3n operativa de puntos de venta y estrategias de promoci\u00f3n.<\/li>\n \t<li>Comprador t\u00e9cnico: Selecci\u00f3n de proveedores y negociaci\u00f3n de insumos basada en an\u00e1lisis de mercado.<\/li>\n \t<li>Cotizador: Elaboraci\u00f3n de propuestas econ\u00f3micas y an\u00e1lisis de precios DANE \u2013 \u00cdndice CUOC.<\/li>\n<\/ul>\n<p style=\"color: #1b9e88;\">Operaciones y Distribuci\u00f3n (Grupo Primario 3324)<\/p>\n<ul>\n \t<li>Agente de operaciones comerciales: Supervisi\u00f3n de la log\u00edstica ligada a la venta.<\/li>\n \t<li>Consignatario: Gesti\u00f3n de mercanc\u00edas y acuerdos de distribuci\u00f3n comercial.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">\n\n<p style=\"color: #1b9e88;\">Diferencia Klave por Clasificaci\u00f3n:<\/p>\n<ul>\n \t<li>CIUO-08: Proporciona el marco internacional (e.g., C\u00f3digo 3322 para Representantes Comerciales).<\/li>\n \t<li>CUOC 2022: Es la adaptaci\u00f3n colombiana que detalla denominaciones espec\u00edficas del mercado local como \u201cAsistente de Trade Marketing\u201d o \u201cAnalista de Merchandising\u201d.<\/li>\n<\/ul>\n<\/div>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"resultados-de-aprendizaje-rap\">\n                        <div>\n                            <p class=\"uk-margin\" style=\"color: #1b9e88; font-size: 20px; margin-top: 10px;\"><strong>Resultados de aprendizaje (RAP):\u00a0<\/strong><\/p><p>\u00a0<\/p><div style=\"text-align: justify;\"><p><strong style=\"text-align: justify; color: #1b9e88;\">RAP 1.<\/strong> Aplicar la fundamentaci\u00f3n del \u00e1rea de conocimiento de econom\u00eda, contadur\u00eda, administraci\u00f3n y afines en la soluci\u00f3n de los problemas administrativos presentes en el \u00e1rea de mercadeo y ventas de la organizaci\u00f3n.<\/p><p><strong style=\"text-align: justify; color: #1b9e88;\">RAP 2.<\/strong> Implementar las t\u00e9cnicas y estrategias de mercadeo seg\u00fan las pol\u00edticas organizacionales.<\/p><p><strong style=\"text-align: justify; color: #1b9e88;\">RAP 3.<\/strong> Aplicar la log\u00edstica tanto en procesos de comercializaci\u00f3n como en la organizaci\u00f3n de eventos con criterios de eficiencia, eficacia y efectividad.<\/p><p><strong style=\"text-align: justify; color: #1b9e88;\">RAP 4.<\/strong> Emplear las t\u00e9cnicas, medios y herramientas de comunicaci\u00f3n y publicidad que conlleven al cumplimiento de los objetivos propuestos por la organizaci\u00f3n.<\/p><p><strong style=\"text-align: justify; color: #1b9e88;\">RAP 5.<\/strong> Aplicar t\u00e9cnicas y estrategias de investigaci\u00f3n de mercados para la identificaci\u00f3n y soluci\u00f3n de problemas en el \u00e1rea de mercadeo de la organizaci\u00f3n.<\/p><p><strong style=\"text-align: justify; color: #1b9e88;\">RAP 6.<\/strong> Hacer uso de los elementos esenciales como tecn\u00f3logo en gesti\u00f3n de mercadeo que incluyan los principios \u00e9ticos en un enfoque del desarrollo humano sostenible<\/p><p><strong style=\"text-align: justify; color: #1b9e88;\">RAP 7.<\/strong> Desarrollar habilidades comunicativas mediante la lectura y escritura de informaciones diversas para el logro de objetivos comunes.<\/p><\/div>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n                    \n                <\/div>                <a href=\"#\" id=\"bottom-anchor-3c47947-5214\" data-bdt-hidden><\/a>\n            <\/div>\n        <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f0592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f0592\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e31fee\" data-id=\"4e31fee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e88df39 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e88df39\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tecnolog\u00eda En Gesti\u00f3n De Mercadeo Modalidad: Presencial HABLA CON UN ASESOR INICIAR REGISTRO Formaci\u00f3n Pregrado Duraci\u00f3n 6 semestres Modalidad Presencial &#8211; Pamplona, Norte de Santander Registro SNIES Resoluci\u00f3n 003080 del 18 de marzo de 2024 VALOR DE SEMESTRE 2026 Reportado M.E.N. | 1 SMMLV Descuento | 0 Valor vigente | 1 SMMLV Inscripci\u00f3n | $&#8230;<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_24866\" class=\"pvc_stats all  \" data-element-id=\"24866\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 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