{"id":9038,"date":"2024-05-13T20:00:36","date_gmt":"2024-05-14T01:00:36","guid":{"rendered":"https:\/\/www.iser.edu.co\/?page_id=9038"},"modified":"2024-08-13T18:01:45","modified_gmt":"2024-08-13T23:01:45","slug":"mercadeo-2024","status":"publish","type":"page","link":"https:\/\/www.iser.edu.co\/index.php\/mercadeo-2024\/","title":{"rendered":"Mercadeo 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9038\" class=\"elementor elementor-9038\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-680f5970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"680f5970\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2b77aa\" data-id=\"b2b77aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7afd1ba3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7afd1ba3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ce762c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ce762c5\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e450d47\" data-id=\"5e450d47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73a97821 elementor-widget elementor-widget-heading\" data-id=\"73a97821\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tecnolog\u00eda en Gesti\u00f3n de Mercadeo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6314af0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6314af0e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58aa2c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58aa2c38\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271ff696\" data-id=\"271ff696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355c8fc6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"355c8fc6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4dc943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e4dc943\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f467f36\" data-id=\"3f467f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d2bc54 elementor-widget elementor-widget-image\" data-id=\"42d2bc54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"320\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-9041 lazyload\" alt=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/ere0g6oh.png\" data-srcset=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/ere0g6oh.png 768w, https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/ere0g6oh-300x125.png 300w\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51daa2cd\" data-id=\"51daa2cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14558174 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14558174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Nombre del Programa:<\/strong>\u00a0Tecnolog\u00eda en Gesti\u00f3n de Mercadeo<br \/><strong>T\u00edtulo que Otorga:<\/strong>\u00a0Tecn\u00f3logo(a) en Gesti\u00f3n de Mercadeo<br \/><strong>Duraci\u00f3n:<\/strong>\u00a06 (seis) Semestres<br \/><strong>Lugar de Desarrollo:\u00a0<\/strong>Pamplona, Norte de Santander<br \/><strong>Metodolog\u00eda:<\/strong>\u00a0Presencial<br \/><strong>Tipo de Formaci\u00f3n:<\/strong>\u00a0Tecnol\u00f3gica<br \/><strong>N\u00famero de Cr\u00e9ditos Acad\u00e9micos:<\/strong>\u00a0106 (ciento seis)<br \/><strong>Costo de Matr\u00edcula:<\/strong>\u00a01 SMMLV<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ecf1e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ecf1e1\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489bb9ed\" data-id=\"489bb9ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43aea0e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43aea0e2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52b23750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52b23750\" data-element_type=\"section\" id=\"iser\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49ced7c5\" data-id=\"49ced7c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f0c68b8 elementor-widget__width-initial elementor-widget elementor-widget-bdt-tabs\" data-id=\"3f0c68b8\" data-element_type=\"widget\" data-widget_type=\"bdt-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"bdt-tabs-area\">\n\n            <div id=\"bdt-tabs-3f0c68b8-9722\" class=\"bdt-tabs  bdt-tabs-left\" data-settings=\"{&quot;id&quot;:&quot;bdt-tabs-3f0c68b8-9722&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;hashTopOffset&quot;:70,&quot;hashScrollspyTime&quot;:1500,&quot;navStickyOffset&quot;:1,&quot;linkWidgetId&quot;:&quot;3f0c68b8-9722&quot;}\">\n                <div class=\"bdt-grid-collapse\"  bdt-grid>\n                \n                        <div class=\"bdt-tab-wrapper bdt-width-auto@m \">\n            <div >\n                <div class=\"bdt-tab bdt-tab-left  \" data-bdt-tab=\"connect: #bdt-tab-content-3f0c68b8-9722; animation: bdt-animation-fade; duration: 200; media: 960;\" data-bdt-height-match=\"target: &gt; .bdt-tabs-item &gt; .bdt-tabs-item-title; row: false;\">\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PLAN-DE-ESTUDIOS-2023\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PLAN-DE-ESTUDIOS-2023\" data-tab-index=\"0\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PLAN DE ESTUDIOS 2023                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"C\u00d3DIGO-SNIES\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-C\u00d3DIGO-SNIES\" data-tab-index=\"1\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                C\u00d3DIGO SNIES                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PERFIL-PROFESIONAL\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PERFIL-PROFESIONAL\" data-tab-index=\"2\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PERFIL PROFESIONAL                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PERFIL-OCUPACIONAL\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PERFIL-OCUPACIONAL\" data-tab-index=\"3\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PERFIL OCUPACIONAL                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"PERFIL-DE-EGRESO\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-PERFIL-DE-EGRESO\" data-tab-index=\"4\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                PERFIL DE EGRESO                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"bdt-tabs-item\">\n                            <a data-title=\"RESULTADOS-DE-APRENDIZAJE-(RAP)\" class=\"bdt-tabs-item-title\" id=\"bdt-tab-RESULTADOS-DE-APRENDIZAJE-(RAP)\" data-tab-index=\"5\" href=\"#\">\n                                <div class=\"bdt-tab-text-wrapper bdt-flex-column\">\n\n                                    <div class=\"bdt-tab-title-icon-wrapper\">\n\n                                        \n                                                                                    <span class=\"bdt-tab-text\">\n                                                RESULTADOS DE APRENDIZAJE (RAP)                                            <\/span>\n                                        \n                                        \n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\n                                    \n        <div class=\"bdt-switcher-wrapper bdt-width-expand@m\">\n            <div id=\"bdt-tab-content-3f0c68b8-9722\" class=\"bdt-switcher bdt-switcher-item-content\">\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"plan-de-estudios-2023\">\n                        <div>\n                            <p><img decoding=\"async\" class=\"aligncenter wp-image-9946 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/plan-de-estudios-mercadeo_Mesa-de-trabajo-1-1024x1024.jpg\"><\/p>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"c-digo-snies\">\n                        <div>\n                            <p>\u00a0<\/p><p style=\"text-align: center;\"><span style=\"color: #008000;\"><strong>C\u00f3digo SNIES:<\/strong><strong> 105351<\/strong><\/span><\/p><p>\u00a0<\/p><p style=\"text-align: justify;\"><a href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/Res-02241827-nov-2023.pdf\" target=\"_blank\" rel=\"noopener\">Resoluci\u00f3n 022418 del 27 de Noviembre de 2023<\/a> \u201cPor medio de la cual se resuelve la solicitud de renovaci\u00f3n y modificaci\u00f3n del registro calificado para el programa de Tecnolog\u00eda en Gesti\u00f3n de Mercadeo de Instituto Superior de Educaci\u00f3n Rural \u2013 ISER, ofrecido en la modalidad presencial en Pamplona (Norte de Santander).<\/p>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-profesional\">\n                        <div>\n                            <p>\u00a0<\/p><p style=\"text-align: center;\"><span style=\"color: #008000;\"><strong>Perfil Profesional<\/strong><\/span><\/p><p>\u00a0<\/p><p style=\"text-align: justify;\">El Tecn\u00f3logo en Gesti\u00f3n de Mercadeo del Instituto Superior de Educaci\u00f3n Rural- ISER- de Pamplona, estar\u00e1 en la capacidad de apoyar la ejecuci\u00f3n de las estrategias de mercadeo, elaborar diagn\u00f3sticos de mercado, hacer lectura de los lineamientos estrat\u00e9gicos de las organizaciones, aplicar las ciencias sociales en la comprensi\u00f3n del comportamiento del consumidor, aplicar los conceptos de mercadotecnia y apoyar investigaciones de mercado en las diferentes empresas y sectores econ\u00f3micos de la regi\u00f3n y el pa\u00eds.<\/p>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-ocupacional\">\n                        <div>\n                            <p>\u00a0<\/p><p style=\"text-align: center;\"><span style=\"color: #008000;\"><strong>Perfil Ocupacional<\/strong><\/span><\/p><p>\u00a0<\/p><ul><li><p>El Tecn\u00f3logo en Gesti\u00f3n de Mercadeo del ISER estar\u00e1 en capacidad de desempe\u00f1arse como:<\/p><\/li><li>\u00a0<\/li><li><p>Asistente de mercadeo<\/p><\/li><li><p>Jefe de ventas<\/p><\/li><li><p>Coordinador y\/\u00f3 supervisor de la fuerza de venta<\/p><\/li><li><p>Asistentes de investigaci\u00f3n de mercados<\/p><\/li><li><p>Jefe de operaci\u00f3n de los Sistemas de Informaci\u00f3n de Mercadeo<\/p><\/li><li><p>Coordinador y\/\u00f3 supervisor de los canales de distribuci\u00f3n<\/p><\/li><li><p>Ejecutivo de cuenta<\/p><\/li><li><p>Jefe de servicio al cliente<\/p><\/li><li><p>Emprendedor en la creaci\u00f3n y gesti\u00f3n de su propia empresa<\/p><\/li><\/ul>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"perfil-de-egreso\">\n                        <div>\n                            <p>\u00a0<\/p><p style=\"text-align: center;\"><span style=\"color: #008000;\"><strong>Perfil de Egreso<\/strong><\/span><\/p><p>\u00a0<\/p><ul><li>Apoyar la supervisi\u00f3n y coordinaci\u00f3n de la log\u00edstica y cadena de suministros.<\/li><li>Implementar los lineamientos y tendencias en comunicaci\u00f3n y publicidad.<\/li><li>Aplicar los m\u00e9todos y procedimientos de la investigaci\u00f3n de mercados<br \/>tendencias, innovaciones de productos.<\/li><li>Coadyuvar en la formulaci\u00f3n, ejecuci\u00f3n y evaluaci\u00f3n de proyectos, programas y planes de la organizaci\u00f3n.<\/li><li>Asistir el desarrollo de planes de mercadeo, publicidad y comunicaci\u00f3n.<\/li><\/ul>                        <\/div>\n                    <\/div>\n                                                        <div class=\"bdt-tab-content-item \" data-content-id=\"resultados-de-aprendizaje-rap\">\n                        <div>\n                            <p><strong><span style=\"color: #008000;\">RAP 1<\/span>.<\/strong> Aplicar la fundamentaci\u00f3n del \u00e1rea de conocimiento de econom\u00eda, contadur\u00eda, administraci\u00f3n y afines en la soluci\u00f3n de los problemas administrativos presentes en el \u00e1rea de mercadeo y ventas de la organizaci\u00f3n.<\/p><p><span style=\"color: #008000;\"><strong>RAP 2.<\/strong><\/span> Implementar las t\u00e9cnicas y estrategias de mercadeo seg\u00fan las pol\u00edticas organizacionales.<br \/><span style=\"color: #008000;\"><strong>RAP 3.<\/strong><\/span> Aplicar la log\u00edstica tanto en procesos de comercializaci\u00f3n como en la organizaci\u00f3n de eventos con criterios de eficiencia, eficacia y efectividad.<\/p><p><span style=\"color: #008000;\"><strong>RAP 4.<\/strong><\/span> Emplear las t\u00e9cnicas, medios y herramientas de comunicaci\u00f3n y publicidad que conlleven al cumplimiento de los objetivos propuestos por la organizaci\u00f3n.<\/p><p><span style=\"color: #008000;\"><strong>RAP 5.<\/strong><\/span> Aplicar t\u00e9cnicas y estrategias de investigaci\u00f3n de mercados para la identificaci\u00f3n y soluci\u00f3n de problemas en el \u00e1rea de mercadeo de la organizaci\u00f3n.<\/p><p><span style=\"color: #008000;\"><strong>RAP 6.<\/strong><\/span> Hacer uso de los elementos esenciales como tecn\u00f3logo en gesti\u00f3n de mercadeo que incluyan los principios \u00e9ticos en un enfoque del desarrollo humano sostenible.<\/p><p><span style=\"color: #008000;\"><strong>RAP 7.<\/strong><\/span> Desarrollar habilidades comunicativas mediante la lectura y escritura de informaciones diversas para el logro de objetivos comunes.<\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n                    \n                <\/div>                <a href=\"#\" id=\"bottom-anchor-3f0c68b8-9722\" data-bdt-hidden><\/a>\n            <\/div>\n        <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69461cc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69461cc0\" data-element_type=\"section\" 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cac8c5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cac8c5d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40540c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40540c4a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a3be529\" data-id=\"4a3be529\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a51264a elementor-widget elementor-widget-heading\" data-id=\"7a51264a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NUESTRO PROGRAMA EN IM\u00c1GENES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-319bb057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"319bb057\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b24d386\" data-id=\"1b24d386\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a530e5 elementor-widget elementor-widget-jet-slider\" data-id=\"37a530e5\" data-element_type=\"widget\" data-settings=\"{&quot;slider_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:600,&quot;sizes&quot;:[]},&quot;slider_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slider_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jet-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-slider jet-elements\">\n<div class=\"jet-slider jet-slider__image-exact\" data-settings='{\"sliderWidth\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"sliderHeight\":{\"unit\":\"px\",\"size\":600,\"sizes\":[]},\"sliderNavigation\":true,\"sliderNavigationIcon\":\"jet-slider__arrow-icon-37a530e5\",\"sliderNaviOnHover\":true,\"sliderPagination\":false,\"sliderAutoplay\":true,\"sliderAutoplayDelay\":4000,\"sliderAutoplayOnHover\":\"none\",\"sliderFullScreen\":true,\"sliderFullscreenIcon\":\"jet-slider__fullscreen-icon-37a530e5\",\"sliderShuffle\":false,\"sliderLoop\":true,\"sliderFadeMode\":true,\"slideDistance\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"slideDuration\":500,\"imageScaleMode\":\"exact\",\"thumbnails\":false,\"thumbnailWidth\":120,\"thumbnailHeight\":80,\"rightToLeft\":false,\"touchswipe\":true,\"fractionPag\":false}'>\n\t\n<div class=\"slider-pro\"><div class=\"jet-slider__arrow-icon-37a530e5 hidden-html\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-slider__fullscreen-icon-37a530e5 hidden-html\"><i aria-hidden=\"true\" class=\"fas fa-arrows-alt\"><\/i><\/div><div class=\"jet-slider__items sp-slides\">\n\n<div  class=\"jet-slider__item sp-slide elementor-repeater-item-837c5e4\"><img decoding=\"async\" class=\"sp-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"WhatsApp Image 2023-06-28 at 5.54.27 PM\" loading=\"lazy\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2023-06-28-at-5.54.27-PM.jpeg\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"up\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div 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src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"WhatsApp Image 2023-06-28 at 5.54.37 PM (1)\" loading=\"lazy\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2023-06-28-at-5.54.37-PM-1.jpeg\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"up\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\n\t\t\t\t\t\t<div class=\"jet-slider__button-wrapper\">\t\t\t\t\t\t<\/div><\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div  class=\"jet-slider__item sp-slide elementor-repeater-item-aeb1203\"><img decoding=\"async\" class=\"sp-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"mercadeo\" loading=\"lazy\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/05\/mercadeo.jpg\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"up\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\n\t\t\t\t\t\t<div class=\"jet-slider__button-wrapper\">\t\t\t\t\t\t<\/div><\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af2f9ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af2f9ab\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8891ff\" data-id=\"b8891ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-768338d elementor-widget elementor-widget-text-editor\" data-id=\"768338d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2024\/03\/res_reg_calificado_gestio_merc.pdf\" target=\"_blank\" rel=\"noopener\">Resoluci\u00f3n 02820 del 16 de febrero de 2016<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e519e9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e519e9c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41b15db\" data-id=\"41b15db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4cd5f3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a4cd5f3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tecnolog\u00eda en Gesti\u00f3n de Mercadeo Nombre del Programa:\u00a0Tecnolog\u00eda en Gesti\u00f3n de MercadeoT\u00edtulo que Otorga:\u00a0Tecn\u00f3logo(a) en Gesti\u00f3n de MercadeoDuraci\u00f3n:\u00a06 (seis) SemestresLugar de Desarrollo:\u00a0Pamplona, Norte de SantanderMetodolog\u00eda:\u00a0PresencialTipo de Formaci\u00f3n:\u00a0Tecnol\u00f3gicaN\u00famero de Cr\u00e9ditos Acad\u00e9micos:\u00a0106 (ciento seis)Costo de Matr\u00edcula:\u00a01 SMMLV PLAN DE ESTUDIOS 2023 C\u00d3DIGO SNIES PERFIL PROFESIONAL PERFIL OCUPACIONAL PERFIL DE EGRESO RESULTADOS DE APRENDIZAJE (RAP) \u00a0 C\u00f3digo SNIES:&#8230;<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_9038\" class=\"pvc_stats all  \" data-element-id=\"9038\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 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class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.iser.edu.co\/index.php\/wp-json\/wp\/v2\/pages\/9038"}],"collection":[{"href":"https:\/\/www.iser.edu.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iser.edu.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iser.edu.co\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iser.edu.co\/index.php\/wp-json\/wp\/v2\/comments?post=9038"}],"version-history":[{"count":0,"href":"https:\/\/www.iser.edu.co\/index.php\/wp-json\/wp\/v2\/pages\/9038\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iser.edu.co\/index.php\/wp-json\/wp\/v2\/media?parent=9038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}