{"id":27812,"date":"2026-05-24T11:40:10","date_gmt":"2026-05-24T16:40:10","guid":{"rendered":"https:\/\/www.iser.edu.co\/?p=27812"},"modified":"2026-06-09T13:04:13","modified_gmt":"2026-06-09T18:04:13","slug":"iser-conmemoro-el-dia-del-mercadologo-con-jornada-academica-sobre-innovacion-e-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.iser.edu.co\/index.php\/2026\/05\/24\/iser-conmemoro-el-dia-del-mercadologo-con-jornada-academica-sobre-innovacion-e-inteligencia-artificial\/","title":{"rendered":"ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27812\" class=\"elementor elementor-27812\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58780e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58780e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-749eb7b\" data-id=\"749eb7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca7a4d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ca7a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf0ed58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf0ed58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8ffb2\" data-id=\"7e8ffb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09701d0 elementor-widget elementor-widget-heading\" data-id=\"09701d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6280fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d6280fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c3be64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c3be64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-89c6fa9\" data-id=\"89c6fa9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb147d2 elementor-widget__width-initial elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"eb147d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial 5\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2026\/06\/ISER-conmemoro-el-Dia-del-Mercadologo-con-jornada-academica-sobre-innovacion-e-inteligencia-artificial-5.jpg\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial 4\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2026\/06\/ISER-conmemoro-el-Dia-del-Mercadologo-con-jornada-academica-sobre-innovacion-e-inteligencia-artificial-4.jpg\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial 3\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2026\/06\/ISER-conmemoro-el-Dia-del-Mercadologo-con-jornada-academica-sobre-innovacion-e-inteligencia-artificial-3.jpg\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial 2\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2026\/06\/ISER-conmemoro-el-Dia-del-Mercadologo-con-jornada-academica-sobre-innovacion-e-inteligencia-artificial-2.jpg\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial\" data-src=\"https:\/\/www.iser.edu.co\/wp-content\/uploads\/2026\/06\/ISER-conmemoro-el-Dia-del-Mercadologo-con-jornada-academica-sobre-innovacion-e-inteligencia-artificial-1.jpg\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f10441\" data-id=\"0f10441\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75ec1ff elementor-widget elementor-widget-text-editor\" data-id=\"75ec1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">San Jos\u00e9 de C\u00facuta, mayo de 2026.<\/div><div dir=\"auto\">En el marco del D\u00eda del Mercad\u00f3logo, el programa Tecnolog\u00eda en Gesti\u00f3n de Mercadeo \u2013 Modalidad Distancia del ISER realiz\u00f3 la jornada acad\u00e9mica \u201cTransformaci\u00f3n Estrat\u00e9gica del Mercadeo y la Publicidad: Del Insight al Algoritmo\u201d, un espacio orientado a fortalecer la formaci\u00f3n de los estudiantes frente a los retos actuales del mercadeo, la publicidad y los entornos digitales.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">El evento reuni\u00f3 estudiantes de diferentes centros tutoriales como C\u00facuta, Pamplona, Oca\u00f1a, Tib\u00fa, Arauca, Tame, entre otros, consolid\u00e1ndose como un escenario de integraci\u00f3n acad\u00e9mica alrededor de temas como inteligencia artificial, anal\u00edtica de datos, marketing digital y transformaci\u00f3n tecnol\u00f3gica.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">La agenda cont\u00f3 con la participaci\u00f3n de expertos invitados como George Escarria, \u00c1lvaro Torres, Francisco Rinc\u00f3n M\u00e1rquez y Mario Argote, quienes compartieron conocimientos sobre infraestructura tecnol\u00f3gica, aplicaciones de IA en el marketing, Meta Ads y evoluci\u00f3n del marketing estrat\u00e9gico.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">La jornada finaliz\u00f3 con un conversatorio sobre las competencias y desaf\u00edos del futuro mercad\u00f3logo, promoviendo la reflexi\u00f3n sobre el papel de los profesionales en un entorno cada vez m\u00e1s din\u00e1mico y digital.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Con este tipo de iniciativas, el ISER contin\u00faa fortaleciendo espacios acad\u00e9micos que conectan la formaci\u00f3n profesional con las tendencias actuales del mercadeo y la innovaci\u00f3n tecnol\u00f3gica.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ISER conmemor\u00f3 el D\u00eda del Mercad\u00f3logo con jornada acad\u00e9mica sobre innovaci\u00f3n e inteligencia artificial San Jos\u00e9 de C\u00facuta, mayo de 2026.En el marco del D\u00eda del Mercad\u00f3logo, el programa Tecnolog\u00eda en Gesti\u00f3n de Mercadeo \u2013 Modalidad Distancia del ISER realiz\u00f3 la jornada acad\u00e9mica \u201cTransformaci\u00f3n Estrat\u00e9gica del Mercadeo y la Publicidad: Del Insight al Algoritmo\u201d, un&#8230;<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_27812\" class=\"pvc_stats all  \" data-element-id=\"27812\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 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